Cultural imperialism

This concept of cultural Imperialism is the argument that a large bulk of media products flow from the West, especi whollyy the unify States, and so berthfully shape the cultures of some a nonher(prenominal) nations that they amount to a cultural form of domination (Croteau, Hoynes, and Milan spot 8298).In this essay I will explain whether or non this concept provides a useful fabric to understand global media, what the strengths and weaknesses are, and will provide example from ll aspects of this concept Cultural Imperialism is the extension of a countries power and influence on many other nations through, in this case, media production. Western corporations embed values and images of Western baseball club in the media products sold. The United States has, for many years, been the most dominant nation when it comes to media and the production of media.American films and music dominates the worlds media and could be represent in almost e very(prenominal) country. There Is n o denying the overwhelming presence that U. S. culture has in other countries. American television, films, and music are common In most societies across the globe. (Croteau, Hoynes, and Milan Location 8298). For an example, you dont see many artists from Spain coming to the united States on tour and performing at Madison Square Garden.However, you do begin many artists from America (most of the main artists), like Pitbull and Miley Cyrus, going on tour in almost every continent. For example, global music stars such as Michael Jackson and Lady Gaga were sufficient to sell albums irrespective of linguistic differences. (Croteau, Hoynes, and Milan Location 8298). There is a big undercoat why this cultural imperialism lies in the hands of the United States. That is because of the substantial work outs that the U. S projects have.This concept provides a useful framework to understand global media. Since the U. S. has all of this money from the constant consumption of their product, they have the money to afford technological Innovation. All these things are very expensive to produce more expensive than most non-U. S. production studios can afford. (Croteau, Hoynes, and Milan Location 8433). One reason why some U. S. media products have been so successful is that U. S. projects tend to have substantial budgets, resulting in very creative and attractive production values.Therefore, since some nations simply do not have the resources to develop the stem necessary to produce high-quality media products, like the ones produced in the U. S. , it is basically cheaper to buy U. S. made products to produce their own, which yet once more leaves the U. S as the dominant media producer. However, there are a few weaknesses with the limitations of cultural imperialism. These limitations are 1) It does not distinguish different types of media. U. S. products dominate sectors, such as the movie Industry, while other media continue to be mostly local anaesthetic, such as p rint. ) It assumes a passive audience, which means that we do not know If the other countries are Interpreting U. S. media products differently or as Intended by the media. 3) underestimates the role played by local media producers. Locally produced media content, flnely attuned to local culture, tends to De enormously popular. Local producers nave In some cases successTully competed ith the global media companies by providing local alternatives that distinguish themselves from international media fare. The biggest example of a vibrant film industry outside of the West is not new at all. Bollywood, the section of the Indian film industry specializing in Hindi-language films, is based in Mumbai and dates tail end to the silent film era of the early 20th century. (Croteau, Hoynes, and Milan Location 8419). In conclusion, cultural imperialism is the extension of a countries power and influence on many other nations through, in this case, media production, which is ominated by the U. S.Since they have the substantial budget to effective create new technological inventions and continuously creating the highest profitable films and music, no other country is able to compete. The basic argument of the cultural imperialism thesis was that Western media products introduced into other countries, especially developing countries, contributed to a slide down in local traditional values and promoted, instead, values associated with capitalism. (Croteau, Hoynes, and Milan Location 6322)